Why are you still relying on OTA’S?

client153182Marketing

Another busy week of new client meetings and yet again the same messages coming from hospitality business owners. “How do I become less reliant on my OTA and increase my direct income?”

Reviews – Go get em…

client153182Audience, Marketing

I paid a visit to Ikea this morning…not something that typically fills me with joy. However, upon my exit stood an iPad with 4 faces and 1 question on the screen. Have you enjoyed shopping today?

Don’t bury your head in the sand?

client153182Marketing

The so called “Ostrich effect” has sadly been a common finding for me within the Hospitality industry and i’m sure many other industries too.

Marketing is like Fishing…

client153182Audience, Marketing

I have always said…”Marketing is like Fishing”. It takes year’s of experience to learn how to fish, it also requires a lot of patience, determination & buying the correct equipment. In my youth I spent hours fishing various ponds trying to catch just about any fish that I could.